Chinese EV Expansion: Europe’s Tipping Point
Executive Summary Chinese electric-vehicle (EV) brands are accelerating into Europe with a potent combination of cost discipline, vertical integration, and fast-cycle product development. Companies such as BYD, SAIC’s MG, Geely’s Zeekr, NIO, and XPeng are leveraging in-house batteries, efficient electronics, modular platforms, and software-centric architectures to deliver compelling price-to-spec ratios. The result is intensifying competitive […]